Procter & Gamble’s Luvs diaper brand announced its continued partnership with Feeding America, the nation’s largest hunger-relief organization, to help families this holiday season. This year, Luvs will donate more than 225,000 Luvs Platinum Protection diapers to two U.S. cities in need, Cincinnati and Milwaukee, ensuring that more families have access to the essentials they need to thrive. In addition, Luvs is launching a social giveaway, offering a lucky winner a full year’s supply of diapers and the opportunity to direct a donation to a Feeding America partner food bank of their choice.

Feeding America accepts more than just food to support communities; diapers are a critical, yet often overlooked, necessity for families. One in three low-income American families struggles to afford basic non-food household goods—including diapers. Luvs is helping bridge this gap by providing the diapers necessary to keep children clean, healthy, and comfortable.

“No family should have to choose between providing food or diapers for their children,” says Jess Davidson Fernandes, Luvs brand director, P&G. “By partnering with Feeding America, Luvs is helping parents ensure their children’s well-being while alleviating some of the stress and financial burden they face. We understand that diaper need is a critical issue affecting millions of families across the country and we’re proud to be able to support families through this donation.”

This holiday season, Luvs is inviting parents and caregivers nationwide to join in the spirit of “LuvsGiving.” Through the LuvsGiving giveaway, one winner will receive a year’s supply of Luvs Platinum Protection diapers and will have the unique opportunity to choose a Feeding America partner food bank to receive a donation of Luvs diapers.